Customer Message Management
Customer Message Management® is a proven
discipline for delivering consistent, on-target, impactful
messaging at each prospect and customer touch-point. It is
a cross-functional approach between marketing and sales designed
to:
The CMM principles, tools and practices are the result of
over five years of development and field testing with world-class
companies and market leaders such as American Express, Federal
Express, Caterpillar, Unisys, AmerisourceBergen, SAS Institute,
ADP, HP, Manpower, ITW, Experian, and others.
